REDKEN

photoshoot concepting + execution | social content | video editing

Redken Professional Haircare includes products for any and all hair types from everything from in-shower to styling. Across their collections, I created videos that were used across platforms to promote new launches as well as in salon windows to alert customers of new launches. Social content was also created that lived across channels to highlight newness and lifestyle content.

ONE UNITED

Redken’s One United is a hairspray with so many benefits…25 to be exact! To kickoff this re-launch, we’ve paired up with a diverse group of models with all different hair wants and needs to showcase that we’re all unique and all united.

SHADES EQ HAIR GLOSS

As America’s #1 Demi-Permanent hair color, Shades EQ Gloss, Redken was coming out with some of the future fan-fave shades.

REDKEN BREWS

Redken Brews launced with both talented barbers and exciting new products for haircare, styling and grooming for every man. Formulated for every hair type, these products help cleanse, nourish and strengthen hair while also helping to achieve your desired hair style and finish.

digital designer: bethany mcnally | art director: adam snyder | avp creative director: jordan craddock | vp creative director: tyler ochs